Who should attend

New retail business either with or without premises
Customer facing staff in retail operations
Franchisees new to selling products or services to consumers
New sales staff in shops
Those considering selling to consumers face to face (not B2B)

What they will learn

How to great prospective customers
What to do if the don't buy
How to maximise the value of the sale
Getting them to com back
Handling complaints
Basics of product display
What is "shrinkage" and how to reduce it
Handling customer service calls
Being productive in the slack periods
Managing customers during peak trading
Gathering important information
Monitoring buying patterns of browsers
How to approach customers