Send the warrior into action
General Patton delivered this following speech to his troops during his phenomenally successful period as commanding general of the seventh army in World War Two. Steve Black sent it to Jonny Wilkinson before the Rugby World Cup final in 2003 that England won. I thought it worth repeating here in sales context to motivate us in these difficult times:
“Today you must do more than is required of you. Never think that you have done enough or that your job is finished.
There’s always something that can be done – something that can help to ensure victory. You can’t let others be responsible for getting you started. You must be a self starter.
You must possess that spark of individual initiative that sets the leader apart from the led. Self motivation is the key to being one step ahead of everyone else and standing head and shoulders above the crowd. Once you get going don’t stop.
Always be on the lookout for the chance to do something better. Never stop trying.
Fill yourself with the warrior spirit – and send that warrior into action.”